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Video content has become one of the most popular forms of marketing, and with almost everyone having a smartphone, it’s easier than ever to create professional-looking videos using the tools you already own. By using your phone to record, you can save money on expensive equipment, and by editing with free tools like Canva, you can create polished videos on a budget.
Short videos, lasting between 15-30 seconds are perfect to grab people’s attention, as proven through the popularity of TikTok, Instagram Reels, and YouTube Shorts. You can share tips, offer a sneak peek of your workplace, or even make a tutorial about your product or service. Sharing your videos on all your social channels will also increase their visibility and gain exposure.
Google is the most popular search engine in the world, and by setting up your Google Business Profile correctly, you can ensure that potential customers can find your business when they search for related keywords. This includes providing accurate business information such as your address, phone number, and business category, as well as a link to your website. Keep in mind that it’s also important to update your Google Business Profile with new images and posts. This will keep your listing fresh and contribute to your digital presence to keep you in the top results.
One of the most powerful forms of marketing is word-of-mouth. By asking your customers for referrals, you can tap into their networks and reach new audiences. To make it more attractive for them, you can offer an incentive in the form of a discount for their next purchase or service.
Once you’ve received your referral, you can maximise its use by publishing these as testimonials across your website and social media. You can also invite those who write the referral to post on your Google Business Profile to improve your star rating.
Winning a business award is an excellent way to boost your credibility and gain visibility in your industry. Many awards are free to apply for, and can be a great opportunity to network and take photos.
If you’re a finalist or award winner, publish this on your website and social media. Images of real people attending events or gaining recognition receives great engagement and positively promotes your business culture.
Creating a blog is a great way to establish yourself as an expert in your field and attract new customers. By regularly posting content, you can provide valuable information to your audience and drive traffic to your website. Aim to post new content at least every two weeks, this will keep your readers engaged and interested in your business.
A blog will also help optimise your website for search engines. By regularly embedding keywords in your content, new customers will be able to find your business more easily when looking for the services you offer. A great way to find keywords that are relevant to your business is through free keyword research tools like Wordstream or Wordtracker.
Webinars are an excellent way to provide valuable information to your audience and establish yourself as an expert in your field. You don’t have to invest a lot of time and money to run a webinar, you can create a slide deck on a topic of interest and share it on social media. Platforms like Zoom and Google Meet are available for free to host the online event as well.
To maximise the value of this marketing tactic, record the webinar and publish short snippets to social media that show valuable hints and tricks. These snippets and quotes can also be used to promote future webinars you host.
Email marketing is one of the most cost-effective ways to keep in touch with your customers, and it’s a great way to inform them about new products or services, offer promotions, or remind them about your business.
With free email marketing services like Mailchimp or Klaviyo, you can create professional looking email campaigns that are easy to design and execute. It’s also easy to segment your email list to target specific customers, making your marketing efforts even more effective. Keep in mind that email marketing works best when you already have a solid email list; you can grow your email list by offering an incentive for signing up.
User-generated content (UGC) is content created by your customers, such as social media posts, reviews, or videos, that showcases your products or services in a real-world context. UGC can be a powerful marketing tool because it is authentic and credible, and it can be a great way to boost your brand’s reputation and reach new audiences.
Encourage your clients to create UGC by offering incentives, making it easy for them to share their content, and featuring it on your website and social media channels. By doing so, you’ll not only increase your brand visibility, but you’ll also create a sense of community and trust with your clients.
To summarise, there are many free marketing ideas you can try in 2023 to help boost your business without breaking the bank. From creating video content and making sure your Google Business Profile is set up correctly, to asking for referrals and running a webinar – these ideas can help you reach new audiences and grow your business.
Additionally, by encouraging your clients to create user-generated content, you can increase brand awareness, build trust, and create a sense of community. It’s also important to remember to regularly post new content and stay consistent in your marketing efforts. The key is to try different strategies and track your progress to give you insight on what works and what doesn’t, and help you to continuously improve your tactics.
