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We look after every aspect of your SEO, from keyword research to crafting high-converting content, optimising your website, and integrated link building.
Starting with an audit, we will review your current situation to determine your starting point and map out the next steps to reach your goals. We then begin the keyword research process to consider what potential customers will search for and identify opportunities for quick wins as well as longer-term targets. Next, we optimise your existing website from a technical SEO perspective, as well as optimising individual pages so that copy is search-friendly and engaging to the reader.
Our local SEO strategies ensure you are found when people are searching for your services in a specific location (whether it be a specific suburb, region, or at national level). A crucial element of local SEO is your Google Business Profile, which we set up and manage for you.
Everyone understands the importance of social media these days, but not many are maximising opportunities for growth through these channels. Effective social media marketing doesn’t mean you need to be on every social platform. Focus on selecting the right channels for your business, ie. where your audience is and where they’ll be most open to hearing from and engaging with you.
Social media advertising allows you to boost your presence further by allowing you to target specific demographics and interests so you can attract new customers to your business and drive revenue.
We’ll help you set up and optimise your social profiles to set a positive first impression, as well as develop and deliver engaging, conversion-focused content.
Increase sales by attracting more traffic from search engines through Google Ads, Bing Ads, and remarketing. Search engine marketing (SEM) allows you to target people who are actively looking to buy. Our pay-per-click (PPC) advertising experts will build and monitor highly targeted campaigns to produce results for your business. Paid advertising is great for getting access to a broader audience than those who are already fans or followers.
At the core of a successful marketing campaign is identifying key objectives, and crafting a message that resonates with your target audience to drive action. Your marketing consultant will work with the team to not only plan your campaign, but develop the creative, implement customised tactics, and monitor results to ensure your goals are being met.
No two businesses are the same, which is why we don’t offer standard packages and cookie-cutter marketing strategies. Instead, your marketing consultant will work with you to understand your specific business goals and use the expertise of our team to develop a completely customised marketing strategy.
With an in-depth strategy that covers all areas of digital marketing, your business will benefit from strong foundational guidelines and benchmarks. Backed by this strategy, our marketing team can support you and your business to output superior campaigns, content, and communications.
Your website shouldn’t just be an online brochure, it should be a lead-generation machine. An effective digital marketing strategy starts with a strong website that’s optimised to draw in visitors and convert them to sales leads.
Whether you need a completely new website, a total refresh of your existing website, or just some optimisation, our team of website developers and UI designers will have you covered. We also continuously review your website to ensure it’s up-to-date and working correctly.
Effective email marketing is more than just blasting a message to everyone in your email list. Segmenting your audience based on their interests and behaviour allows you to communicate specific messages designed to convert your audience into customers.
Nurturing your email database with regular marketing emails allows you to keep your brand at the top of your customers’ minds, and ensures they’ll be more likely to remember you the next time they’re in the market to make a purchase.
Gauge brand loyalty with your customers and find out how likely they are to refer your business to others with a Net Promoter Score (NPS) survey. NPS helps you measure customer experience by sending a survey to your customers asking them to provide a score between 0 and 10. Regularly conducting an NPS survey allows you to ensure you’re providing a high level of service and gathering valuable feedback that helps you improve.
Online reputation is vital to your digital marketing strategy as it can undermine your entire business if you’re not careful. Unhappy customers are part and parcel of running a business, but you need to engage with them to make sure you are in control of your own narrative.
Boost your digital footprint with public relations initiatives and utilise the media to scale your business. We build relationships with journalists in your industry and work with them to get your brand mentioned in industry publications. Whether you need a press kit or to craft and send out a press release, we have you covered.
We also look after your digital listings, keeping them up-to-date, engaging with reviews across Facebook and Google, and monitoring news channels for mentions. Our team keeps a finger on the pulse of your brand.
Develop engaging content that elevates your brand. We can produce all of your content, whether you need copywriting, graphic design, or video editing. We’ll work with your subject matter experts to identify content ideas and develop content that your audience will love.
Being creative for creativity’s sake doesn’t help businesses achieve their growth goals. Our aim is to produce creative content that gets you results. We start by identifying your key objectives and the action you want your customers to take. From there, we let the creatives get to work.
Our graphic designers are trained in developing marketing communications, so our designs are more than just pretty layouts – they’re developed in conjunction with marketing professionals who focus on communicating your key message through design.
Copywriting is an art unto itself. Whether you need copywriting for a brochure, a web page, or social media content, our copywriters understand how to communicate with your target audience in your tone of voice and in a style that suits your chosen medium.
You will receive a monthly marketing report, which highlights key results, as well as a live reporting dashboard that you can access in real-time.
Our team, led by your dedicated marketing consultant, reviews your digital marketing activities daily to see what is and isn’t working as well as it should be and adjust to maximise results.
Our goal is to ensure you see results without having to closely monitor day-to-day marketing activities, so you can focus on the actual results for your business. This allows you to get back to running your business as we help you grow.
Expert marketing consultations and advice on demand. Your dedicated Marketing Consultant will provide you with expert advice and consultations whenever you need them. Whether you have a new business goal, a problem that needs a marketing solution, or an idea you want to explore, you can book a consultation with your Marketing Consultant at any time.
Request a free review of your marketing. We’ll show you how we’ll get you results and achieve your business goals through effective, results-driven digital marketing.
