Optimise Your Google Business Profile To Attract More Customers

A Google Business Profile (previously known as Google My Business) is a listing on Google that provides information about a business, such as its location, hours of operation, services offered, and customer reviews.

To set up your Google Business Profile you will need to sign up and verify your business.

Setting up and verifying your Google Business Profile is important for a number of reasons:

  • It allows you to keep your details up to date.
  • It allows you to showcase your business and the products or services you offer. 
  • It allows you to engage with customers by encouraging and responding to reviews and questions.
  • It increases your visibility in search results which makes your business easier to find by potential customers.
  • So, how can you get the best out of your Google Business Profile and ensure you’re attracting as many customers as possible? Follow these simple tips.

    Ensure your details are up-to-date

    Maintaining an up-to-date Google Business Profile is crucial for attracting customers and staying ahead of the competition. 

    Start by adding your business category, website, and hours of operation. Also, add a detailed business description that highlights your unique selling points and what sets you apart from other businesses in your industry. Ensure the messaging is consistent with your other marketing, including your website. You should also include information about your products and services. 

    This information provides potential customers with a clear understanding of what your business offers and when they can visit. 

    Regularly updating your listing ensures that your information remains accurate and relevant. If you make changes to your business details, such as your hours of operation or contact information, be sure to update your Google Business Profile promptly to avoid any confusion or frustration for potential customers. 

    Add photos and videos

    Adding photos and videos to your listing helps you to connect with potential customers by giving them insight into who you are and what you do.

    Include photos of your team and location, you could even include a video walk-through of your office. And don’t forget to also add images of your products or services to give customers a clear idea of what they can expect from you. 

    Most importantly, make sure your images and videos are high-quality to make a positive first impression with potential customers.

    Post regular updates

    Posting regular updates to your Google Business Profile is a great way to keep your listing fresh. Just as you would with other social media channels, it’s important to post updates regularly as it helps keep customers engaged and interested in what you do, while also increasing your visibility online.

    When creating these updates, be sure to optimise them with keywords that are related to your business as this will help with SEO and improve your ranking, making it easier for customers to find you online.

    Whether you’re posting about new products, services, or special offers, be sure to keep your updates concise and relevant, and use images and videos where possible to help bring your message to life. By posting regular updates, you can build a strong and engaged online community around your business and drive more traffic to your listing.

    Engage with customers

    Your Google Business Profile allows you to engage directly with your customers in a few different ways. Firstly, by responding to customer reviews and feedback (both positive and negative), you show that you care about your customers’ experiences and value their opinions. 

    You can also answer customer questions under the Questions & Answers section, as well as directly chat with customers using the Messaging feature.

    Engaging with your customers through your Google Business profile helps to build trust and establish a strong online presence, ultimately leading to increased customer loyalty and business growth.

    Review your performance data

    Your performance data allows you to see how customers are engaging with your Google Business Profile, including how many people have viewed your profile, how many people clicked through to your website from your profile, as well as how many calls, reviews, and messages you’ve received. 

    Google Business Profile is a great way to get new customers. And optimising your profile to ensure they can find you is not that difficult. The trick is to not treat it like an afterthought and make sure you’re keeping the content fresh and relevant.

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