An elevator pitch is a 30-second summary of what you do. It’s a short and simple way to introduce yourself and your business to someone who may be interested in hearing more. An elevator pitch should have a key point or two, and grab the attention of the person you’re talking to, but not so much that they tune out before you’ve finished.
A conference is a great way to network and get to know people in your industry, whether you’re a business owner or an employee. You’ll meet like-minded people, learn about industry trends and changes, and maybe even build partnerships with other businesses. Make use of the elevator pitch that you have created and introduce yourself to the other attendees.
Consider the places you might regularly visit, such as a local coffee shop, your accountant, or a clothing boutique, and introduce yourself to the owner or manager. This is the perfect time to utilise your elevator pitch so they can learn more about who you are and establish the foundations for a relationship.
Make sure to bring along some business cards as well. It’s a great way for you to get your name out there while potentially building new relationships with the people who see your contact information.
If you have something unique to offer your clients, plan a local business workshop or seminar on your speciality topic. Show off the fact that you’re a subject matter expert, but also offer guidance and advice in your relevant field.
For example, if you’re a website designer, create a seminar on how to build an effective website for businesses in your area. The more specific and targeted this event is, the more likely people will be interested in attending it. If it’s a speaking event, make sure you network before and after to make contacts and generate interest.
Your local chamber of commerce is a group of business owners who promote the local business community. It’s a good place to meet people in various industries and learn about their experiences – as the more you know about what’s going on in your area, the better you’ll be able to navigate it.
You can also build partnerships and discounts for referrals within the group. If you refer someone to another member of your chamber, you may both get a discount on your membership dues.
If you’re looking for a way to promote your business, trade shows are a great opportunity. They provide a moment to interact with many potential customers at once and give them an idea of what you do.
Make your booth fun and engaging to draw in a crowd and get them talking about your business, and give attendees something with your name on it to walk away with, so they know who you are and how to get in touch. You could also offer some kind of incentive — perhaps a coupon or discount code — for anyone who comes by your booth.