Protech, having experienced a significant growth spurt in recent years, aimed to reposition themselves on a national scale. Having started their operations in 2006, the company embarked on delivering their first major campaign. With a revised ambition, they recognised the need for a renewed brand strategy that reflected their growth goals and evolving services, particularly the introduction of ‘Protech Plus’ add-on services.
Multichannel Approach: The campaign was rolled out across multiple platforms:
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