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Retargeting is your second chance at converting users who have interacted with your website or app but left without making a purchase or completing an action. It’s a powerful digital marketing strategy that helps keep your brand in front of bounced traffic after they leave your website.
We strategise your retargeting efforts, identifying the best opportunities to reach out to potential customers and converting them into loyal buyers.
We create personalised ads designed specifically for your target audience based on their browsing behaviour and interactions with your site.
We leverage audience segmentation to ensure that the right message reaches the right person at the right time, optimising your ad spend and maximising conversion rates.
Our team employs frequency capping to ensure that your ads don't overwhelm your audience, maintaining a healthy balance between visibility and user experience.
We execute retargeting campaigns across multiple platforms and devices to ensure that your brand stays at the forefront of your customers' minds, no matter where they browse.
Re-engage visitors who have shown interest in your products or services and convert them into leads.
Improve conversion rates by reaching out to high-intent visitors who have previously interacted with your website.
Increase your brand visibility and remind users about your products or services, reinforcing your brand presence.
We create visually captivating display ads that remind users of their past visits and interactions with your site.
We retarget users who have shown interest in keywords related to your business, bringing your offerings to their attention during their online searches.
We execute retargeting campaigns on social media platforms, reaching users who have engaged with your brand on these channels.
We trigger retargeting campaigns based on user email activity, driving engagement and conversions through personalised messages.
Retargeting, also known as remarketing, is a digital marketing strategy used to keep your brand in front of bounced traffic after they leave your website. It works by using cookies to track users who visit your website and then displaying your retargeted ads to them as they visit other sites online. This approach offers your business another chance to convert these visitors into customers.
Retargeting is effective because it focuses on people who are already familiar with your brand or have previously expressed interest in your products or services. It provides multiple opportunities for conversion, and the repetition of seeing your ads helps build brand recognition and trust.
Unlike traditional digital advertising strategies that target broad demographics, retargeting specifically targets individuals who have already interacted with your brand in some way. It offers a more personalised and focused advertising strategy, aiming to bring users back for a second visit or to complete an action they didn’t finish the first time.
A retargeting pixel, or simply a pixel, is a small piece of code that you place on your website. This pixel enables you to track visitor behaviour on your site, such as which pages they visit and what actions they take. This information is used to create targeted ads that are relevant to their interests and browsing behaviour.
At Ninlil Marketing, we use a strategy called frequency capping to prevent your audience from being overwhelmed by your retargeted ads. This approach limits the number of times your ad is shown to each person within a certain time frame, ensuring a healthy balance between visibility and user experience.
Cross-platform retargeting involves displaying your retargeted ads across multiple platforms and devices. This is important as it helps keep your brand at the forefront of your customers’ minds no matter where they browse, whether it’s on their desktop, smartphone, or tablet.
Yes, social media retargeting is a popular strategy and is supported on many platforms such as Facebook, Instagram, LinkedIn, and Twitter. This approach allows you to display personalised ads to users who have previously engaged with your brand on these platforms.
Search retargeting targets individuals based on the search terms they have used on search engines, while site retargeting targets users who have previously visited your website. Both strategies can be highly effective in boosting conversions and can be used together for a comprehensive retargeting strategy.
While the exact ROI can vary based on factors such as your industry, products or services, and the specific strategy used, retargeting generally offers a high return on investment. This is because it focuses on users who are already familiar with your brand and have shown interest in your offerings, leading to higher conversion rates.
Absolutely. By regularly appearing in front of users as they browse different sites, retargeting helps reinforce your brand presence and reminds users about your products or services. This repetition helps build brand recognition and trust over time.
Request a free review of your marketing. We’ll show you how we’ll get you results and achieve your business goals through effective, results-driven digital marketing.
