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Local Search Engine Optimisation (SEO) is a tailored approach aimed at boosting your business’s visibility in local search results. Why does it matter? When your potential customers search for services ‘near me’ or within your area, you want your business to appear as a top choice. Our role is to optimise your online presence for these local searches, making you more accessible to local customers and helping you outshine your local competitors.
We make the most out of your Google Business Profile, enhancing your presence on Google Search and Maps. From profile setup to optimisation, we ensure your business details are accurate and engaging.
We ensure your business information is correctly listed across various online directories. This consistent information helps reinforce your business's credibility and boosts your local search ranking.
We help you navigate the world of online reviews and ratings, as these significantly influence local SEO. By strategising review generation and responding to reviews, we help you build a strong online reputation.
Our team pinpoints local keywords that your potential customers are using in their searches. By optimising your content with these localised keywords, we help your business become more relevant and visible in local searches.
We establish connections with local businesses and directories to earn valuable backlinks, reinforcing your local presence and authority.
We consistently monitor search engine results pages (SERP) and analyse your local competitors to inform our strategy and keep you ahead of the game.
Enhance your online presence in local searches, making it easier for local customers to find and choose your business.
Increase the quantity and quality of traffic to your website and physical store from local search, thereby driving more leads and conversions.
Gain a competitive edge in your local market by ranking higher in local search results.
Local SEO is a specialised form of search engine optimisation aimed at improving your business’s visibility in local search results on search engines. If you have a physical location or you serve customers in a specific geographical area, Local SEO is crucial. It helps your business become more accessible and visible to customers in your locality when they search for products or services similar to yours.
Google Business Profile (previously known as Google My Business) is a significant factor in Local SEO. It’s a free tool that allows you to manage how your business appears on Google Search and Maps. By optimising your Google Business Profile with accurate business information, photos, and collecting customer reviews, you can enhance your online presence and rank higher in local search results.
Local citations are online mentions of your business’s name, address, and phone number. They play a vital role in Local SEO as they help establish credibility and authority. Search engines use these citations to understand more about your business. Consistent and accurate citations across various online directories can improve your local search rankings.
Online reviews and ratings significantly impact Local SEO. They not only influence consumer trust but also affect your rankings in local search. Search engines view these reviews and ratings as a measure of your business’s credibility and reputation. Encouraging happy customers to leave positive reviews can boost your online reputation and local search rankings.
Local keywords are search terms that include specific geographic locations or ‘near me’ searches. For example, ‘coffee shop in Brooklyn’ or ‘car repair near me’. These keywords help search engines understand the local relevance of your webpage. By optimising your website content with local keywords, your business can become more visible and relevant in local search results.
Local link building involves earning backlinks from other local businesses, blogs, or directories. These local backlinks help establish your business’s authority and relevance in your geographical area. High-quality local backlinks can boost your local search rankings and help your business stand out in local search results.
SERP (Search Engine Results Page) and competitor analysis are critical components of Local SEO. It involves monitoring the search results for local keywords related to your business and analysing what your local competitors are doing. This analysis informs our strategy, helping us understand how to outrank your competitors and improve your visibility in local search results.
The time it takes to see results from Local SEO can vary based on multiple factors including the competitiveness of your industry, the current state of your online presence, and the ongoing efforts made in optimising your Local SEO. However, typically, noticeable improvements can be seen within 3-6 months.
Request a free review of your marketing. We’ll show you how we’ll get you results and achieve your business goals through effective, results-driven digital marketing.
