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Email automation is the use of software to automate the sending of targeted and personalised emails to your subscribers based on predefined triggers or conditions. This can include welcome emails, transactional emails, reminders, or any series of emails that provide a more personalised and timely experience for your subscribers.
We start by understanding your goals and designing an email automation strategy that aligns with them. This includes defining the triggers and the sequence of emails that will provide the most value to your subscribers.
Our team of expert designers and copywriters create engaging, on-brand email templates and craft compelling content that resonates with your audience.
Using the latest email automation tools, we set up the email sequences and ensure that the right emails are sent to the right people at the right time.
We continually test and optimise your email automation campaigns to ensure they are performing at their best and meeting your goals.
Engage your new subscribers from the start with a well-crafted welcome email series.
Recover lost sales with targeted cart abandonment emails that remind customers of their unfinished purchase.
Rekindle the interest of inactive subscribers with a strategic re-engagement campaign.
Automating your email marketing reduces manual tasks, saving time and resources.
Automated emails ensure timely and personalised communication, improving customer experience.
Automated emails can lead to higher open rates and conversions, increasing potential revenue.
Email automation is the process of sending targeted and personalised emails based on predefined triggers or conditions. It’s important because it allows you to provide a more personalised experience for your subscribers, improving engagement and conversions.
Our process starts with strategy development, followed by template design and content creation. Then, we set up the automation using the latest tools and continuously test and optimise for best performance.
Absolutely! We specialise in creating effective cart abandonment emails that remind customers of their unfinished purchases and encourage them to complete the transaction.
We continually test different aspects of your emails, such as subject lines, content, and send times, to see what works best for your audience. We also monitor key metrics like open rates and click-through rates to measure performance and make necessary adjustments.
Yes, through strategic re-engagement email campaigns, we can help reignite the interest of inactive subscribers, encouraging them to interact with your brand again.
We track various metrics such as open rate, click-through rate, and conversion rate to measure the success of your email automation campaigns. These insights help us understand the impact of our efforts and inform future strategies.
Request a free review of your marketing. We’ll show you how we’ll get you results and achieve your business goals through effective, results-driven digital marketing.
