Without a clear call to action (CTA), your visitors won’t know what action you want them to take, so they’re unlikely to do it. Make sure your CTA is easy to understand and takes no more than 1-2 clicks to complete. It should also be clear and easy to access by making it highly visible on the page.
How can you tell how well your website is performing if you don’t track results? By setting up Google Analytics or other another reporting tool, you will be able to monitor traffic and conversions. Once you know the average enquiries or sales you’re getting through your website, set your goals and work to increase them. Continue to monitor your goals and key metrics to ensure your marketing is working.
Many websites are guilty of the same thing: talking at the audience instead of to them. This alienates the reader and means they’re less likely to engage with your website. A clear sign that you need to update your content is if you use “we” too much. But it’s easily fixed, by ensuring your content is directed at your specific target audience, and speaks to their problems and concerns.
The user experience (UX) encompasses everything from the design and how the user feels as soon as they land on your page through to how they navigate through your website. If your website is uninviting or difficult to navigate, then it’s time to review your website. Navigation should be clear and make sense to the user, and all pages should be within 1-2 clicks away from the homepage; if the user feels like they’re having to hunt for information, they’re unlikely to have a positive experience. You should also make sure your page load speed is fast and your website is mobile responsive.
Lastly, if your website isn’t being found through search engines, it doesn’t matter how well you do in the other items above, you won’t have any traffic to convert. Make sure your website is optimised for search engines, so your target audience can find it.
If this feels too overwhelming, then don’t fret. We can manage the entire process for you. We’ll start with a website audit to identify all the potential problem areas and outline exactly how we’ll fix them. Get Your Free Website Audit