Brand Consistency
Have the social media accounts been evaluated for branding consistency across all platforms?
One crucial element to consider when conducting a social media audit is branding consistency. Your brand is more than just a logo or a colour scheme, it’s the way your business presents itself to the world. Consistent branding across all your social media platforms is key to establishing a strong and recognisable presence online.
- Review profile pictures, bios, and cover photos
- Check for consistency in usernames and handles
- Evaluate the tone and voice used in posts
- Ensure your key messaging is consistent
Engagement and Reach
Has the social media performance been evaluated for engagement and reach?
Another critical aspect to consider when conducting a social media audit is evaluating your performance in terms of engagement and reach. Having a large number of followers is great, but it’s essential to look beyond just the numbers and evaluate the level of engagement and reach you’re achieving. You want to ensure that your social media strategy is generating meaningful interactions with your audience and reaching your target audience effectively.
- Review metrics such as likes, comments, shares, and followers
- Analyse engagement rates and reach
- Identify top-performing posts and campaigns
Relevance and Timeliness
Has the social media content been evaluated for relevance and timeliness?
In addition to branding consistency and social media performance, another critical aspect to consider when conducting a social media audit is evaluating the relevance and timeliness of your content. Your social media content should be timely, informative, and engaging to your audience. Stale and irrelevant content can cause your audience to lose interest and disengage with your brand.
- Review the types of content being posted
- Evaluate the relevance of the content to the target audience
- Check for timeliness of the content
Audience Demographics
Have the social media targeting and audience demographics been evaluated?
Targeting the right audience is crucial to the success of your social media strategy. Conducting a social media audit involves evaluating your targeting and audience demographics to ensure you’re reaching the right people with your content. Understanding your audience demographics, such as age, gender, location, and interests, can help you tailor your content and messaging to better connect with your target audience.
- Review targeting settings and demographics of the audience
- Evaluate if the audience aligns with the target market
Advertising and Paid Promotion
Have social media advertising and paid promotion been evaluated?
Social media advertising and paid promotion can be powerful tools to help you reach new audiences and drive engagement. However, to ensure that you’re getting the most out of your ad spend, it’s essential to assess the performance of your ads, targeting, and budget allocation.
- Review the advertising campaigns and promotions
- Evaluate the performance of the campaigns and promotions
- Check for consistency with the overall marketing strategy
Competitors
Has competitors’ social media presence been evaluated?
To stay ahead of the game, it’s important to keep an eye on your competitors and understand what they’re doing on social media. Conducting a social media audit involves evaluating your competitors’ social media presence and analysing their strategies to gain insights and identify opportunities for improvement. By evaluating your competitors, you can gain a better understanding of what’s working in your industry and how you can differentiate your brand from others.
- Identify the main competitors
- Compare their social media strategies, performance and audience
- Identify areas where the company can improve
Improvements and Optimisation
Have recommendations for improvements and optimisations been made?
Once you’ve conducted a thorough social media audit, it’s time to use your findings to make improvements and optimisations to your strategy. This could involve anything from updating your branding and messaging to tweaking your targeting and content. The goal is to use the insights gained from your audit to make data-driven decisions and improve the effectiveness of your social media strategy.
- Identify areas for improvement
- Suggest optimisation strategies
- Provide actionable steps for making the changes
- Prioritise recommendations based on their potential impact
Speed up your audit
If your social media audit is taking longer than expected, here are some tips and tools to help speed it up!
Use a social media management tool
Using a social media management tool can help you streamline your audit process. These tools allow you to view and manage all your social media accounts in one place, making it easy to evaluate your performance and make improvements. The best social media management tools in 2023 include:
- Agorapulse: Offers the best solution for post scheduling, social listening, monitoring, and reporting.
- Hootsuite: Offers solid social media management tools and features.
- Buffer: One of the most affordable SMM platforms
- Sprout Social: Offers customised solutions according to the business needs
- Zoho Social: Best for generating leads, and managing ads in one place
- Social Pilot: The best post-scheduling and analytics solutions for your social profiles
Automate some of the audit process
Automating some of the audit process, such as scheduling posts and running reports, can save you a lot of time. This will allow you to focus on the more critical aspects of the audit, such as analysing your data and making recommendations for improvements.
Hire a professional
If you’re short on time or don’t have the expertise to conduct a social media audit yourself, consider hiring a professional to help. A marketing agency (like us!) can conduct an audit on your behalf and provide you with recommendations for improvements and optimisations.
By using these suggestions and tools, you can speed up your social media audit and ensure that you’re getting the most out of your social media strategy.
