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Epic Air partnered with Ninlil Marketing to promote their domestic air conditioning services. With a key offer of a $55 discount, the campaign’s primary objective was lead generation, with a secondary emphasis on encouraging phone enquiries. This dual-focused campaign was rolled out on both Facebook and Google platforms.
Detailed Targeting: Through sophisticated targeting techniques, Ninlil Marketing fine-tuned the ad exposure to reach the most relevant audience segments, increasing the probability of lead generation.
Clear Value Proposition: The “$55 off” offer was the centrepiece of the ad campaign, creating an immediate and direct value proposition to engage potential clients.
Sales Team Collaboration: By maintaining a direct link with the Epic Air sales team, Ninlil Marketing ensured a seamless transition from lead generation to sales follow-up.
With strategic targeting and collaboration, Ninlil Marketing’s campaign successfully generated 48 actionable leads, providing Epic Air with a solid foundation for sales follow-ups.
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