As a new brand, Circulate Air Conditioning & Refrigeration needed a brand new identity for their business. Step one to this was their company logo.
The design process involved understanding the purpose of the business and its values through client discussions. With this in mind, the final logo concept was a sleek style that clearly conveyed who they are and what they do.
Throughout the logo design process, a number of concepts were presented to our client. Through a round of revisions and feedback, we were able to lock in a style that represented them, while still offering a creative logo that sets the foundation for the brand.
With the company logo in place, it was time to set up Circulate Air Conditioning & Refrigeration with their brand guidelines.
As a brand new business, something simple was all they needed to get started created marketing materials and getting their brand out there. The style guide shows their logo, custom colours, and brand fonts.
