User-generated content (UGC) is any content created by your audience, such as photos, videos, or reviews. UGC is highly effective because it’s authentic and relatable – it shows your audience what other people are doing with your product or service. Consider reposting UGC from your followers, or running a contest to encourage UGC submissions.
Give your audience a glimpse behind the scenes of your business with behind-the-scenes content. This could include photos or videos of your team in action, or a look at your office or production process. Behind-the-scenes content helps to humanise your brand and build a connection with your audience.
Interactive content, such as polls, quizzes, or games, can be a fun and engaging way to connect with your audience. This type of content encourages audience participation and can provide valuable insights into your followers’ interests and preferences.
Live video is a popular and effective way to connect with your audience in real time. Consider hosting a live Q&A, product demonstration, or behind-the-scenes tour to engage your followers and provide valuable information.
As a business, you have unique insights and expertise that can be valuable to your audience. Consider sharing thought leadership content, such as industry trends, expert tips, or research findings, to position yourself as a trusted authority in your field.
There are many exciting and effective ways to engage your audience on social media in 2023. Consider incorporating user-generated content, behind-the-scenes content, interactive content, live video, and thought leadership content into your social media strategy to connect with your followers and drive engagement.