Here’s our straightforward 5-step guide to building a website and converting more leads.
Think of your website as the face of your brand. It needs to represent you and what you do. It’s also the first thing potential clients will see when they come looking for your products or services.
Make sure that you know who your target audience is when creating your site and build off of that. Once you know your target audience it will help you determine the message you want to get across.
Then you need to determine what the objective of your website is, whether it’s for lead generation, processing sales, or creating an online presence. This will help you determine how to set up your website and the key aspects you should include.
The rule of thumb is to use your business name as your domain so that customers are able to easily find you.
When deciding on a hosting site to create your website, make sure that it is one that suits your needs. Look for a hosting site that is reputable, has customer service, strong security, fast speed, and provides resources for starting your site.
Consider the user journey on your site with UX mapping. This means thinking about all the pages that are needed on your website and what actions you want the users to take on each. Make sure to link relevant pages so everything is easy to access and optimised.
Also think about what pages you want to feature in your menu, which helps your customer navigate through your site. Decide how your web pages are going to connect through your menu and how you are going to categorise each page. An easy way to do this is to create a map showing where all your pages lead and how they connect.
With the planning done, now it’s time to build your site. When doing so, make sure to pick a theme that fits your branding and matches your business’ logo.
As you build pages and write copy, keep your target audience, message, and objective in mind. Your style should be consistent across your entire site to positively promote your brand.
Now that your site’s built it’s time to optimise so visitors are more likely to convert into customers. To accomplish this, ensure there’s a quick load time, customers expect pages to load in 2 seconds or less. Another tactic is to embed keywords and metadata on any media that you upload to your site, which will boost your site’s ranking on search engines.
To ensure the optimisation process is ongoing, keep track of how your website is performing by connecting it to Google Analytics. This will help you know where improvements are needed and what pages are performing best.