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Bing Ads, now known as Microsoft Advertising, is the advertising platform for the Bing search engine. This underrated gem can help your business tap into new markets and audiences. Why? Because although Google might be the first name that comes to mind when you think of search engines, Bing and its partner sites still account for a significant portion of the search market. With Bing Ads, your brand has the chance to stand out and capture the attention of a unique and valuable audience.
We take care of the technical setup, ensuring your Bing Ads account is fully optimised and ready to deliver results. From tracking codes to ad extensions, we have your back.
Our team dives into keyword research, discovering the search terms that will drive your audience to your business. By optimising your ads and landing pages for these keywords, we help you rise above the competition.
Our creative team crafts compelling ad copy that resonates with your audience. We continually test and refine your ads to ensure they are performing at their peak.
We manage your bids effectively, ensuring you get the maximum return on your investment. Our experts strike the balance between reaching your target audience and keeping costs within your budget.
Our team optimises your landing pages for conversions, making sure that every click on your ad is a potential business opportunity.
Stay informed with comprehensive reports that track your Bing Ads performance. With our data-driven approach, we continuously refine your strategy for sustained growth.
With fewer businesses advertising on Bing compared to Google, you have the opportunity to stand out more easily, potentially lowering your cost-per-click.
Bing Ads integrate seamlessly with other Microsoft products, providing additional avenues for reaching your target audience.
Bing Ads offers competitive pricing and can deliver a higher return on investment. Capture valuable leads without breaking the bank.
We specialise in creating compelling search ads that capture attention right when potential customers are actively searching for products or services like yours on Bing.
Optimising your e-commerce performance, our Bing Shopping campaigns ensure your products stand out in Bing's product search results.
We leverage Microsoft's rich audience data to target your ads effectively across the Microsoft Audience Network, reaching potential customers on premium sites like MSN, Outlook.com, and more.
As a full-service agency, we also offer Google Ads management to ensure your brand has a well-rounded presence across the most popular search platforms.
Bing Ads offer several advantages to businesses. It targets a unique audience that may not be reachable through Google Ads, providing an opportunity to tap into new markets. There’s also typically less competition on Bing, which could result in lower cost-per-click rates. Moreover, Bing Ads integrate well with other Microsoft products, expanding the scope of your marketing reach. Lastly, Bing Ads can often deliver a higher return on investment, making your advertising spend work harder for your business.
Although Bing Ads and Google Ads share a similar pay-per-click advertising model, they have some key differences. Bing Ads often face less competition and lower cost-per-click rates compared to Google. Bing also captures a unique audience demographic, with users tending to be older and have a higher income. Additionally, Bing Ads are shown across the entire Microsoft and Yahoo network, including Yahoo Search, MSN, and other partner sites.
We use a range of metrics to measure the success of your Bing Ads campaign. These include click-through rates, conversion rates, cost-per-click, and return on ad spend. In addition, we analyse the quality and relevance of your ads and landing pages. We provide you with regular, comprehensive reports so you can track progress and see the direct impact of your Bing Ads on your business growth.
Not necessarily. One of the advantages of Bing Ads is that it typically has less competition and lower cost-per-click rates compared to Google Ads, making it a potentially cost-effective option for businesses of all sizes. Our team will work with you to determine a suitable budget based on your business goals and marketing strategy.
Almost any business can benefit from Bing Ads, particularly those looking to reach a broader or unique audience. Bing captures a distinct market segment, and industries like finance, healthcare, technology, and travel have found particular success with this platform. However, it ultimately depends on your target audience, business goals, and overall marketing strategy.
Absolutely. In fact, running Bing Ads alongside Google Ads can be a very effective strategy to maximise your online visibility and reach a wider audience. Each platform has unique advantages and reaches different demographics, so using both can provide a well-rounded approach to your search engine marketing.
Our process for optimising your Bing Ads campaign involves a multi-step approach. We start with a thorough audit of your current ads, followed by keyword research and optimisation. We then craft compelling ad copy and design landing pages that convert. Our team also manages your bids to ensure a favourable return on investment. Lastly, we use analytics to monitor performance and make data-driven adjustments for continuous improvement.
Bing Ads integrates seamlessly with other Microsoft products. For instance, you can reach potential customers on premium sites like MSN, Outlook.com, and other Microsoft Audience Network sites. This integration extends your reach, providing more avenues for your ads to be seen by your target audience.
Yes, Bing Ads allows demographic targeting. You can specify the age range, gender, geographical location, device, and even the time of day your ads are shown. This allows for more precise targeting, ensuring your ads are seen by the most relevant audience.
As your Bing Ads agency, Ninlil Marketing provides comprehensive support. This includes account setup, keyword research, ad copy creation, bid management, landing page optimisation, and performance reporting. We take a hands-on approach to ensure your Bing Ads campaigns are fully optimised for success. We also offer regular consultations and updates, so you stay informed and involved in the process.
Request a free review of your marketing. We’ll show you how we’ll get you results and achieve your business goals through effective, results-driven digital marketing.
